In differentiating the two hats, there is only a thing that differentiates them is the techniques used by them. The two of them uses different kind of techniques to improve their website’s ranking in the search engine.
White hat SEO has the techniques that focus more about their audience interaction to their website. They practiced following the rules and regulation of a search engine system by not violating or breaking any standard rules set by the search engine system administration. Those people who practiced using white hat SEO are usually planning a long term-investment and effect to their website. Usually the techniques used by them are keywords analyzing, studying about on how to improve the website by doing research about it and the technique most used by the white hat SEO is link building by getting many links from other websites. In the white hat SEO it is better to have a good quality of website content, it must be updated from time to time, because white hat SEO is usually or the human audiences and not just by the search and engines for the betterment of the ranking position in the future.
While the black hat SEO typically uses set of techniques that violates and break the rules that are set by the search engine standard rules and regulations, that is set to be followed. Unlike from the white hat SEO, black hat SEO make a website for the search engine only and not by the human audiences. Black hat SEO practitioners usually are doing it by getting back their financial quick return. Some of their techniques are about the content of the website, this website might content viruses that can easily destroy data ones it is entered, phishing that can get valuable information if the account is not secured enough to deal such malware and other malwares that is not good. Black hat SEO practitioner consequence if they get is by banning the website, exterminating it in the internet and even penalizing those people behind it.
Both of them, have various techniques on how to improve the website ranking and it depends now on the user on what to choose, keep in mind that you just have to be prepared for the consequences.
In knowing what is the meaning of a black hat SEO in a understanding it philosophically by the help of symbols of color black which symbolizes bad or negative. It is called black hat SEO due to its techniques that uses negative ways in doing a specific website.
Black hat SEO uses techniques that evaluate the rule and regulations of doing it; they do not obey on how to do that certain thing by following the rules. Mostly, black hat SEO make a website that uses aggressive techniques just to be on top of the search engine rankings. They violates the set standard regulations by the system just to get what they really want. Some of the techniques used by them are putting many keywords to the website to be easily found in the search engine by the people who are looking for the information, even unrelated links to support the website even though it has no use to the website, or not related at all. And the most known type used by the black hat SEO is the page swapping in which after the webpage has been promoted to be on top of the rankings it will be changed to other contents.
Link manipulation is also one of the doings of a black hat SEO, in link manipulation it includes the buying of links from others. They even made websites that has viruses in it, ready to infect the computer files and data, website behavior that is not good, Trojan that is ready to kick the saved files and corrupt it, phishing site that can get valuable information if the surfer or client is not educated enough and many other malwares. Black hat SEO also created pages, or sub-pages to support a main webpage by linking to it.
Black hat SEO must be avoided at all cost, and must not be followed and practiced at all, because the search engines like Google can eliminate and banned the website that is practicing this kind of actions, do not think of the search engine system will trace or catch you, because in fact, they know every details of it.
Picking the right keyword before making the website is one of the most important things to do first. Many Search Engine Optimization (SEO) creator masters this kind of techniques because they believe that having a better keyword or phrase is the key to be on top on the system rank of the search engines.
A keyword must be emphasized on what it really conveys, so that it will be easily found by the surfers or people who are searching about it. It can be a phrase that has four words or a little bit more. Many Search Engines the website in the higher rank or in the top rank based on the searcher’s word or phrases being searched in the search engines, like search engines of Google.
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Choose a keyword that can easily hook the people who are searching, keywords that provides the people needs easily, to help people satisfy the site they’re looking for. Educate yourself, and research about what phrases or keywords that people are really using, be an open-minded on what type or kid the people are using. Have an insight about those keywords or phrases to easily provide the information the people are looking for. Do a research about it, on how to provide the information people are looking for.
In writing the keyword also think about your article if that keyword really suits well about the article being made. Some of the website are not just made by one person, there are many people behind it, talk about the people around it, make a brain storming of ideas, collaborate to other members to come up a better idea about the right keyword that suits the article. Many people who searched in the Google system, thinks that websites that are on top is the one they’ve been looking for, and those who are in the lower ranks are just related articles, that just come up because of the keywords that the searcher have been looking for. You can also make a sub-phrases about the keywords to be easily found by the searchers.
In making a website, it is easy to make a website, researching about it, improving the website, creating the contents of the website, but inviting people and convince people to go and link to your site is not an easy thing to do, linked websites serves as websites that supported your site.
Links serve as the one of the most important fundamental of Search Engine Optimizations, having a lot of links that would link to your website will have a big possibility that it will have a higher rank than to those who do not have any or less links connected to it. Search Engine Bots will be the one to interpret if the linked sites are not spams, and trusted sites, the search engine bots will support and recommend the website that being linked by other sites.
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Furthermore, anything that is related to the website has bigger potential to help the website than to those websites that are not and links that has internal contents inside the website than to those linked sites that has is not relevant at all. However there were also need to put in mind about links that needs to be avoided in order to avoid such harms that can result to malfunction of the website or destroy the website if it is not avoided. For example are links that is not relevant to the website, another tactics used by the SEO that they think it is useful is linking to other website and in return the website must also link to the website, this kind of tactic is not a good idea to do and it is called a reciprocal link type, and also one of the most known type of tactics in which he links were bought to link to the website it is really not helpful at all if the system traces and caught it, the website can be terminated to its function and be banned in the internet surface.
A website can contact other websites to link to the website, tell them about the benefits of it and other possible things that they can achieve if they link to your site.